Sofia · Bulgaria · Est. 2018

Where Light
Meets Fashion

A bespoke studio for editorial photography, luxury fashion films, and unforgettable brand campaigns.

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What We Create

Studio Services

From concept to campaign — we handle every frame with obsessive precision and artistic intent.

Editorial Photography

High-fashion editorial shoots crafted for magazine covers, lookbooks, and brand identity campaigns. Every image is a statement.

From €320 / half day

Fashion Film & Video

Cinematic brand films, social content, runway recaps, and campaign reels — produced end-to-end in our state-of-the-art studio.

From €850 / day

Brand Campaigns

Full 360° creative production: strategy, art direction, styling, hair & makeup, photography, video, and post-production.

From €2,200 / project

Promotional Videos

High-energy promos, teaser clips, social reels, and product showcases tailored for Instagram, TikTok, and digital advertising.

From €480 / video

Advertisement Production

Broadcast-quality TV, online, and print advertising from storyboard to delivery — with distribution-ready files.

From €1,600 / spot

Creative Consulting

Mood boards, visual direction, collection narrative development, and trend advisory for emerging and established fashion labels.

From €160 / hour
The Vexlumo Difference

Every Session Is a Production

3,200 m² of seamlessly configurable cyclorama sets, precision Broncolor lighting rigs, and a team that lives for the perfect shot.

7+ Years of
Excellence
Our Story

Born in Sofia.
Built for Fashion.

Vexlumo began in 2018 in the creative heart of Lozenets, Sofia, when founder and creative director Elena Vasileva transformed a raw industrial space into the city's most coveted fashion studio.

Today we are a full-service creative house — blending Balkan aesthetic sensibility with global production standards. Our team of photographers, directors, stylists, and post-production artists collaborate under one roof to deliver work that endures.

We believe fashion imagery should feel like a memory you haven't lived yet — emotional, tactile, and undeniably real.

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Investment

Transparent Pricing

All packages include studio access, a dedicated production coordinator, and post-production of deliverables. Custom quotes available.

Essential
320 / half day

Perfect for emerging designers and solo brand photoshoots.

  • 4 hours studio access
  • 1 seamless cyclorama background
  • Basic Broncolor lighting setup
  • Up to 2 wardrobe changes
  • 20 retouched digital images
  • 1 makeup artist
  • Online gallery delivery (48h)
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Campaign
2,200 / project

End-to-end brand campaign for fashion houses and luxury labels.

  • 2–3 production days
  • Full studio + outdoor locations
  • Multi-camera video production
  • Professional cast & styling team
  • Unlimited retouched images
  • 3–5 min brand film
  • 30-second promo cut
  • Social media asset pack
  • Print-ready files
  • Dedicated project manager
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All prices exclude VAT. Video production packages available separately — see Services.
Corporate retainer packages and monthly studio memberships available on request.

Partnerships

Brands We've Created With

From emerging local designers to established European houses — Vexlumo has been the studio of choice for visionary brands.

Maison Veleva Arc & Thread Noir Collective Atelier Boyan Silkform Sofia Prism Couture The Edit Co. Luminos Label Maison Veleva Arc & Thread Noir Collective Atelier Boyan Silkform Sofia Prism Couture The Edit Co. Luminos Label
Maison Veleva

Luxury womenswear — 3 seasonal campaigns since 2021

Arc & Thread

Sustainable streetwear — full brand identity shoot

Noir Collective

Minimalist ready-to-wear — annual lookbook production

Prism Couture

Bridal couture — editorial & campaign series

Silkform Sofia

Silk accessories — e-commerce & magazine editorial

Atelier Boyan

Menswear tailoring — promotional film series

The Edit Co.

Fashion media — studio partner for all shoots

Luminos Label

Contemporary jewellery — product & lifestyle campaigns

Interested in collaborating?
Start a Conversation
Client Stories

What Our Clients Say

★★★★★

"Vexlumo completely elevated our autumn campaign. The lighting setups are unlike anything in Bulgaria — professional European level. Elena's creative direction transformed our collection into something we genuinely couldn't have imagined."

M
Mila Georgieva
Creative Director, Maison Veleva
★★★★★

"We flew from Amsterdam specifically to shoot at Vexlumo. The space is breathtaking, the team is flawless, and the final images outperformed every other studio we've used. We'll be back for our SS26 campaign."

J
Joris van Dijk
Brand Manager, Arc & Thread
★★★★★

"The Signature package gave us more than we expected — the BTS reel alone became one of our most-shared pieces of content. The team understood our brand language from the very first mood board session."

S
Sofia Nikolova
Founder, Noir Collective
★★★★★

"As an independent designer, I was nervous about a full campaign shoot. Vexlumo made the whole process seamless — from pre-production calls to the gallery delivery. Exceptional value for such high quality."

A
Ana Petrova
Independent Designer
★★★★★

"We've produced three video campaigns at Vexlumo and each one has exceeded expectations. The post-production team has an incredible eye — colours, pacing, everything is always perfect."

K
Katarzyna Wójtowicz
Marketing Lead, Prism Couture
★★★★★

"Honestly the best studio experience I've had in Eastern Europe. Their equipment is top-tier, but what sets them apart is the warmth and professionalism of every single person on the team."

R
Radu Ionescu
Fashion Photographer, Bucharest
Get in Touch

Let's Create
Something Remarkable

Whether you have a concrete brief or just an idea — we'd love to hear from you. Our team responds within one business day.

Studio Address

ул. Свети Наум 14, вх. Б
Лозенец, 1407 Sofia, Bulgaria

Phone

+359 2 491 7730

Email

hello@vexlumo.com
bookings@vexlumo.com

Studio Hours

Mon – Fri: 08:00 – 21:00
Sat – Sun: 09:00 – 18:00

Thank you — we've received your enquiry.
Our team will be in touch within one business day.