Our Story

The People Behind
the Light

A team of artists, technicians, and dreamers united by one obsession — creating fashion imagery that outlasts the season.

2018 Founded
in Sofia
Founder's Note

Elena Vasileva,
Creative Director

"I spent a decade shooting campaigns in Paris, Milan, and London before I came home to Sofia. I saw an enormous gap — brands here deserved world-class production, and the talent absolutely existed. What was missing was the right space."

"In 2018, I converted a disused printworks building on Свети Наум into what Vexlumo is today — a studio where light is treated as a material, not just a utility. Every configuration in our space has been designed with a specific kind of fashion story in mind."

"Our work is guided by a single question: does this image make you feel something you haven't felt before? If the answer is yes, we've done our job."

What We Stand For

Our Values

01

Craft First

Every element — light, composition, colour, movement — is deliberate. We treat photography and film as fine arts, not production line outputs.

02

Collaborative Spirit

We don't execute briefs — we build on them. The best work comes from genuine creative dialogue between our team and yours.

03

Relentless Detail

From pre-production mood boards to final colour grade, every pixel is considered. Mediocrity isn't an option when the work carries your name.

04

Bulgarian Pride

We are building something world-class from Sofia. Every project is a chance to show that the best fashion production doesn't require a flight to Paris.

05

Sustainability

We operate with reusable sets, energy-efficient LED lighting, and an ethical supply chain. Beautiful work shouldn't cost the earth — literally.

06

Long-Term Relationships

Our best work is with clients who return season after season. We invest in understanding your brand deeply so each shoot builds on the last.

The Team

Who We Are

Twelve specialists across creative direction, photography, cinematography, styling, post-production, and client services.

Elena Vasileva
Founder & Creative Director

15 years in fashion photography across Europe. Former contributor to Vogue Bulgaria and L'Officiel.

Nikolay Petrov
Head of Photography

Specialises in high-key editorial and dramatic chiaroscuro — the studio's most-requested photographer.

Ivana Stoyanova
Film Director

Cinematographer and director whose fashion films have screened at Berlin Fashion Week and LFW.

Martin Georgiev
Art Director

Set design and spatial composition expert — transforms the studio floor into any world imaginable.

Radoslava Hristova
Head Stylist

Award-winning stylist with deep networks in Balkan and Western European fashion houses.

Dimitar Kolev
Post-Production Lead

Colour grading and retouching specialist. His signature grade is recognisable across print and digital.

Tsvetanka Ilieva
Makeup & Hair Director

Former MAC senior artist. Leads a team of four makeup artists and two hair stylists on set.

Boris Yankov
Lighting Technician

The architect of Vexlumo's light. Operates and maintains our full Broncolor and Profoto rigs.

The Space

Studio Specifications

3,200 m² of purpose-built production space — configured for fashion photography, video, and multi-set campaigns.

Cyclorama Sets

Three permanent white cyclorama coves (6m × 8m, 10m × 12m, 4m × 6m), plus two paintable flat-wall bays for coloured backgrounds.

Lighting Equipment

Full Broncolor Scoro 3200 S Wi-Fi RFS system, Profoto B10 Plus units, Aputure 600d Pro LED panels, custom softbox array.

Video Production

RED Komodo 6K, Sony FX9, DJI Ronin gimbal, Kessler motorised slider, Blackmagic ATEM Mini Pro for live switching.

Post-Production Suite

Dedicated colour grading suite with Eizo reference monitors, Blackmagic DaVinci Resolve Studio, Adobe Creative Cloud pipeline.

Client Amenities

Private client lounge, two dressing rooms with vanity lighting, wardrobe steaming station, catering coordination, green room.

Location

ул. Свети Наум 14, вх. Б — Лозенец, 1407 Sofia. Private parking for 12 vehicles. 8 min walk from NDK metro station.